The sports sports area is displayed in a clear and concise manner.

American sports and leisure brand Skechers The new 2019 autumn and winter series media preview was held at the echo theater of CHAO Hotel in Sanlitun, Beijing. Skechers is a smart feast of all kinds of fashion elements combined with professional science and technology to open a trend of sports and leisure. The brand party tells the on-site guests about the brand spirit and brand story of “Unsatisfied Young People” delivered by Skechers, and shares the trends and product design concepts of the 2019 autumn and winter collections. I hope to be with the guests. Feel the American California style imprinted in the soul of the Skechers brand.

Skechers, a well-known American sports and leisure brand born in 1992, has a history of nearly 30 years. By the end of 2018, Skechers has developed into a well-known sports and lifestyle footwear industry leader. . As a sports and leisure brand of all categories, Skechers has displayed the autumn and winter seasons in five major regions, namely Sports Sports Zone, Fashion Fashion Zone, Mark Nason High-end Leisure Zone, Kids Children Zone, and Collaboration cross-border cooperation area, let the guests feel the persistence of quality and the spirit of continuous innovation.

The sports sports area is displayed in a clear and concise manner. The Performance professional sports area and the Active life comfortable sports area are clearly defined. Both of them extend the style of Skechers for professional sports products, with a beautiful atmosphere and comfortable wearing. degree. The Gorun series under the Performance area and the Gowalk series under the Active life area also appeared in the media as two representative product lines. The Skechers Gorun series can meet the needs of all types of runners. The low-soft to super-soft styles promote the efficient mid-foot landing, and the patented hyper burst Shock soles, light and comfortable, no fear of long distance challenges. The new Skechers Gowalk5 series features a dual-density Ultra Go cushioning outsole while using Comfort Pillar Technology to protect the comfort of the wearer. The overall upper is simple and comfortable, the design adds a sporty feel and can be better decorated with the foot shape, making it easy to match; the upgraded version of the Air Cooled Goga Mat super breathable insole provides better breathability inside the shoe.

Since the first launch of the Energy series by Skechers in 1999, the collection has quickly become one of Skechers' signature products with its outstanding design. To date, more than 100 million pairs have been sold in the series. To commemorate the 20th anniversary of the historic Energy series, Skechers will launch three limited edition anniversary models. It is reported that these limited editions are just the beginning of the return of the Skechers Energy series. This year's series of new color combinations, with the iconic color lines and the hollowed-out design of the shoes, make the whole series full of fashionable and avant-garde temperament.

The street style of the new product is designed for young women who are pursuing global fashion trends. The bold combination of color and rich materials makes the whole series of street fashion full of feminine vitality; on the other hand, comfort The breathable insole further enhances the wearing experience and enhances the overall texture. Whether it's a street date or a daily wear, it can meet different styles and scenes.