At the beginning of the brand, the company mainly sells multi-purpose tooling boots.

In 1992, the SKECHERS Skech brand (hereinafter referred to as "SKECHERS") was born in Manhattan Beach, California. By the end of 2018, SKECHERS has developed into a world-renowned sports and lifestyle footwear industry leader with a market capitalization. 4.6 billion US dollars.

At the beginning of the brand, the company mainly sells multi-purpose tooling boots. After 27 years of continuous development and breakthrough, SKECHERS develops more than 3,000 fashionable and comfortable professional men's shoes, women's shoes and children's shoes every year. With the launch of apparel and apparel products, today's SKECHERS brand can meet customer needs and even more from head to toe. SKECHERS has become the global fashion vane with its trend, comfort and innovation. It has won numerous awards in the industry and has been accepted and loved by consumers all over the world.

SKECHERS' international international spokesperson includes legendary athletes David Ortiz, Howie Long, Sugar Ray Leonard, Tony Romo, etc. Functional footwear has legendary athlete Meb Keflezighi who has won several world marathon championships, and Kenyan elite runner Edward Cheserek Professional golfers Billy Andrade, Brooke Henderson, Colin Montgomerie, Matt Kuchar, Russell Knox and Wesley Bryan. And SKECHERS China's luxury celebrity endorsement lineup also includes SKECHERS Asia Pacific brand spokesperson Tang Wei, Wu Zun, and SKECHERS trend series spokesperson Yang Zi.

SKECHERS' global success stems from its outstanding workforce, high quality and diverse product offerings, diversified domestic and international distribution channels, and targeted multi-channel marketing strategies for markets around the world. SKECHERS has established independent stores, department stores, brand counters and other stores around the world, with more than 3,000 retail stores and brand official website www.skechers.com. In addition to the United States, SKECHERS also sells products in more than 170 countries and regions through its subsidiaries in Canada, Japan, India, Europe and Latin America, joint ventures in Asia and the Middle East, and distributors worldwide.